The Caledonian Television
Company™ provides a reasonably-priced business video production service
aimed at real-world micro, small and medium sized enterprises,
mainly in Scotland. We make it possible for ambitious start-ups,
entrepreneurs, trades, - and others working within restricted budgets -
to access truly professional video production services, of a
standard more-usually associated with big corporations and blue-chip
companies. Properly
equipped, trained professionals - high quality video
made affordable.
By prior arrangement - we provide opportunities for partnership working
and integrated service provision to legitimate agencies and
colleagues in PR, Advertising, Web Design and other creative disciplines.
We also undertake broadcast newsgathering (to tier 2J) for incident
response and documentary and support and research for investigative
documentary.
No
smoke, no mirrors, no childish novelties - our aim is to eliminate
cost-drivers that do not contribute to the quality of programme we can
make. We're here to serve credible professionals who understand
the difference between business communication and playground nonsense.
Originally established in October 1986, we are a full service video
production company which works to the same standards used in
broadcast television. As video specialists we help you script and schedule
your production using ISO 9001 compliant quality assurance procedures. In
order to protect your business interests we particularly ensure
copyright and legal compliance is properly dealt with at all
production stages - and we work to the AS-11 technical standards required
by UK and European broadcasters for topical content in HD.
PROFESSIONAL CREWS. We only use crew who have
successfully studied TV or Film production at a legitimate UK
Academic Institution and/or trained with a major UK broadcaster
such as the BBC or one of the ITV companies.
The Caledonian Television
Company™ is still owned and run by its founder, Matt Quinn; an
ITV-trained cameraman - and former Lecturer in Television
Production - with over forty years of genuine broadcast
experience to his name!
PROFESSIONAL EQUIPMENT. We shoot on genuine
broadcast TV cameras - NOT DSLRs! We edit to meet EBU AS-11
broadcast standards for topical content on full edit suites.
Naturally, we use traditional broadcast lighting and sound.
Although we'll go head-to-head with them on price, Caledonian TV™
is distinct from the usual 'Jack of all trades',
videographer and 'video marketer' types - from which
we actively distance ourselves! - We really are
legitimate, professional video producers.
Almost-uniquely at this price-point, Caledonian
TV™ is owned and
operated as a small family business by a full-time broadcast
professional - So you will always be dealing one-to-one with the
business owner and someone who really knows TV production!
Costly? We can make complete programmes from as
little as £800 - inclusive. No catch!
Properly trained people with the right kit - Get
the real deal!
The Caledonian Television
Company™ is absolutely upfront in telling you that video really
isn't a good fit for every business or every situation.
It's in no-one's legitimate
interests to mis-sell you video as a 'must have' or essential medium that
you 'must be using'... That simply isn't true. Very-often
things might be better expressed and presented in print or web page. - And
there is certainly no legitimate place for 'videos' that are
audio-visually illiterate. It is true that video has (at the
moment) a positive effect on SEO. - But what is the actual point of that,
if the same thing that drives traffic to your website is shoddy,
amateurish, and undermines your professional credibility?
We're here to help you make up
your own mind - and will never try to 'push' video services upon you. If
it's not a good idea, we'll tell you! That may be an odd 'sales message' -
but over 40 years of broadcast, commercial and educational television
experience have taught us, that video only works well when it's used
appropriately and is to a good standard.
The simple fact is - video is just
another medium and 'digital' video marketing is certainly not
new. We made our first corporate video in 1986, put our first online
video on the internet in August 1997 - and shot our last analogue video in
the summer of 1999. The internet itself is over 30 years old now and the
world went digital decades ago! So notions of 'digital transformation' or
business video being the latest thing are, at best, just plain daft!
- Promotional films for business actually have a history going back almost
100 years now!
Caledonian TV™ is
in this business for the long-haul. We're not 'fly by nights' nor
are we desperate for the work; and for that reason, have no need or time
for the hard sell!
Quality counts!
We make business video in exactly
the same way as programmes for broadcast television are made. We do this
to ensure that your programme can be shown almost anywhere from YouTube to
a commercial digital cinema. - And, most importantly, that it's
compliant with all the rules and regulations involved in showing video in
public for professional purposes.
Because they're just not-really up
to the job, we do not film using DSLRs... Nor will any of our crew
turn up with a camera perched on a stills tripod (and no
idea how to use it) or try to capture sound using 'toy' microphones
purchased for a few pounds off Ebay! - Likewise 'bargain' Chinese
LED lighting isn't something we'd include in the kit bag!
All our crews are equipped with
real television cameras, a comprehensive range of broadcast
microphones - including radio mics, rifle mics, cardiod and booms - and
traditional broadcast lighting kit... Everything we shoot is in HD and
made to the EBU broadcast standards set for topical content. You
can, therefore, expect picture and sound quality of a similar standard to
that which you will see on terrestrial TV news and documentaries.
Protecting your
interests!
We start with your programme ideas
and develop them into a full video production package - with
client-approval at every stage - which properly protects your legal
rights, meets your legal responsibilities and ensures that the end is legally
safe and technically fit to be shown anywhere from
YouTube to a major cinema. or broadcast on TV. This means that full
copyright management and clearance is a standard part of the service, as
is Non-Disclosure Agreement (NDA) to protect your commercial interests.
Operationally, we work safely at your location to OHSAS 18001
standards, and mitigate business risk by project-managing your production
with ISO9001 compliance.
As masters of our own trade we simply don't need to pretend
to be something we're not!
We've grown a little tired of hearing from those who think they've
'invented the wheel' - Yes, of course we can help with your
video strategy and advise on how best to deploy video - we've been doing
that since the 1980s. And we will freely help and advise you when it
comes to uploading your video to the web, preparing it for public
display or for broadcast. - That's is all just a basic part of the
service!
We don't feel the need to be pretend to be a 'video marketing agency'
or a 'digital agency' - because we know legitimate marketers understand
that video is just one highly specialised element of a marketing mix.
Likewise, we understand and respect that marketing itself is a
specialised discipline that takes many years of study and experience to
master. - We're business partners, not poachers.
We don't feel the need to undermine other creative
professionals - which is why we work with your choice of web
designers, graphics artists, PR, Advertising and marketing agencies and
do so in confidence with NDAs as a standard part of our operational
terms. For those running legitimate creative agencies, we offer
advantageous terms that facilitate partnership working and allow them to
integrate high quality video production within their own offering.
A professional process
to meet the needs of professionals!.
Our production management system
was developed to meet or exceed the standards required by the major UK
broadcasters as well as wider industry, and is compliant and compatible
with recognised industrial project management protocols such as
Prince-II. Your video will be shot safely, efficiently and legally
- ensuring no doubt as to whether the footage can be used without putting
your legal position, and reputation, at risk.
Broadcast TV programmes are
normally planned almost down to the last shot before anyone picks up a
camera - your corporate video programme deserves no less! We do this
to eliminate possibly the major cost-driver; time being wasted
while expensive resources are deployed.
Where others will be clueless,
cavalier or simply untrained and misinformed about copyright and legal
requirements - we routinely provide full , professional, copyright
and IP management with a proper audit trail created for all
programmes - increasingly important as the effects of the EU's Copyright
Article 13 start to impact worldwide.
Business video requires a
solid, business-like, professional approach - and we say that with
decades of experience doing just exactly that!
Care to talk? Want to find out more? Or just push some
ideas around the table? No cost, no obligation, no hard-sell nor silly
sales patter! Just an honest, down to earth, face-to-face chat with
one of our project managers. We're always pleased to hear from
potential clients and partners, and invite you to talk to us, without
any obligation or pressure, as early as possible in your project.
