Corporate Vision - For SMALL Businesses!
When it comes to
business video our focus is on small businesses run by real
people living in the real world.
Caledonian Television™ is an
affordable, full service business video production company.
More than mere 'Videographers' - we provide a complete 'script to screen'
service eliminating the potential legal, quality and technical risks to
your business posed by using untrained 'semi pros' and other,
non-specialists. We make genuinely professional video for sales,
promotion, social media, training, education, exhibition, advertising and
most other other business purposes.
We are experienced, trained and
legitimately qualified television professionals. First established in
October 1986 at The Red Road in Springburn, where the old
Caledonian Railway Company once ruled the rails - Caledonian TV™
specialises in meeting the needs of micro and SME businesses - proud to
focus on small independent businesses...
- Because we are just exactly that ourselves! Proud to be a small
family firm.
Our clients a need real
professional solutions to business challenges. And we do that at low
cost. Our prices are geared to the needs of those with
restrictive budgets and are achieved by eliminating all cost-drivers that
don't contribute directly to the quality of your programme.
If
you're within about 50 road miles of our base near Livingston, we can
make you a basic professionally produced business video from
as little as £500 inclusive. This includes a 1/2 day shooting at a
single location, library music, and basic graphics derived from
your existing materials - a complete programme in every sense of
the word. More typically,
programmes fall into the £1200-£2000 range while the average spend with
us across the board is currently about £5000. - No gimmicks, no
upsell.
Your programme will be
made to the same technical standards required by UK and European
broadcasters for HD topical content. We project-manage all programmes
using the same techniques used in broadcast - and are led by a seasoned
broadcast professional with over 40 years of experience in Educational,
Broadcast and Business TV. In order to protect your business
interests, we particularly ensure copyright and operational
compliance are properly handled at every production stage. And
we deliver your programme in a variety of formats fit for anywhere from
YouTube or other Social Media platforms, to a commercial cinema, streaming
or broadcast via terrestrial or satellite TV or distributed on disc,
memory key, embedded in media products or simply shown running on a TV set
on your exhibition stand or reception.
At Caledonian
Television™ we make video for intelligent people... We
don't just 'create around feelings' or any other such nebulous
thing.
And as masters
of our own, we strongly reject the 'Jack of all trades' mentality.
PROFESSIONAL CREWS. We only use crew who have
successfully studied TV or Film production at a legitimate UK
Academic Institution and/or trained with a major UK broadcaster such
as the BBC or one of the ITV companies.
The Caledonian Television
Company™ is still owned and run by its founder, Matt Quinn; an
ITV-trained cameraman - and former Lecturer in Television
Production - with over forty years of genuine
broadcast experience to his name!
PROFESSIONAL EQUIPMENT. We shoot on real broadcast
TV cameras - NOT DSLRs! We edit to meet EBU AS-11 broadcast
standards for topical content on full edit suites. And naturally, we
use traditional broadcast lighting and sound.
Legitimate professionals - with the right
tools for the job!
Your professional video partners...
As a matter of policy we do not
seek to 'poach work' from other creative specialists... we simply don't
have to! - Although for instance we do provide professional
assistance with using video in a marketing context, we don't pretend to
be a 'video marketing agency'! - 35 years of experience has taught us
that video is only one possible element of a coherent marketing mix and
we're quite happy to acknowledge it isn't a good fit in every case. -
We'll happily work with your choice of PR or marketing professionals;
and if you happen to be in that field yourself - we'll work with
you to integrate truly professional video with your own offering.
We're not in the business of upselling overpriced hosting or SEO
services either! - Although of course helping you find
and upload to the best platform, is just part of the job. We're
happy to point you in the direction of independent hosting - and we'll
never 'hold your material hostage' by tying you down to some dubious
'analytics' or SEO deal!
As legitimate professionals we use
proven broadcast production strategies to assess your business needs and
discover the best approach to meet them. We never approach any
enquiry hell-bent on closing a sale. And if video just isn't
feasible or right for your particular project we'll happily tell
you so at an early stage... without obligation or cost.
Care to talk? Want to find out more? Or just push some
ideas around the table? No cost, no obligation, no hard-sell nor silly
sales patter! Just an honest, down to earth, face-to-face chat with
one of our project managers. We're always pleased to hear from
potential clients and partners, and invite you to talk to us, without
any obligation or pressure, as early as possible in your project.
